Anchor Butter
Creative Artwork & Infographics
Creative Artwork / Illustration/ E-commerce Visuals / Photography
The brief
Anchor came to us in 2017 with a clear brief: to roll out their new Masterbrand across their entire product portfolio. We’ve been working with them ever since.
The opportunity
I worked on the roll out of new designs on block butter and spreadable, ensuring that consistency was achieved through multiple sizes and formats, from packs to shelf ready packaging. I was later asked to do the same for Anchor’s range of Cheddar products.
During my time working with Anchor, I’ve worked on multiple new product development concepts, including Anchor Softest and a whole host of exciting new formats and innovations that may one day hit the shelves.
I was asked to design an infographic offering recycling instructions for a totally new pack format, a paper hybrid tub. Following the playful tone of the Anchor Big Pack, I highlighted the all important ‘pull here’ tab with a pull away effect with the Anchor aeroplane.
