Arla Skyr UK

Artwork Roll-out

Packaging Design / Artwork / E-commerce Visuals / Photography

The brief

Can you manage and implement the roll out of our new Masterbrand identity to our UK product portfolio, again?

The opportunity

Our agency has handled the UK roll-out of Arla Skyr since it’s introduction in 2015. I’ve managed and implemented artwork roll out through two masterbrand refreshes, worked on new product development concepts and artwork, and have challenged master brand guidelines to redesign POS packaging to increase shelf impact. During the redesign process I applied a clear architecture through a complex product portfolio across different print processes, optimising designs for print and ensuring meticulous document control to keep track of multi-use artworks.

I adapted designs to suit local legal requirements, including identifying key differentiation between European and UK packaging norms, adapting copy within key graphic lockups and creating the layout for all back of pack legal information.

Before: